Position at WebMD
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
WebMD Ignite, a division of WebMD and Internet Brands, is the only full-service, healthcare-specific growth partner for health organizations, healthcare professionals, providers, and payers. We help guide people to better health at all stages of their journey. Our comprehensive expertise and breadth of capabilities create seamless, personalized health experiences that anticipate individual needs, empower action, and optimize outcomes. The result is enhanced brand reputation, deeper loyalty from consumers and healthcare providers, and increased lifetime value and demonstrable ROI for our clients. Learn more at webmdignite.com.
We are seeking a detail-oriented and data-driven Marketing Operations & Presales Support Manager to enhance our B2B demand generation engine by working with sales to target prospect accounts, enriching lead data, and supporting pipeline acceleration through highly coordinated presales marketing support.
This role sits at the intersection of marketing operations, sales enablement, and lead intelligence—helping to fuel high-quality outreach through segmentation, data hygiene, and persona-level insights. It’s ideal for someone who thrives on precision, technology, and impact.
Build and enrich lists of decision-makers and influencers within ICP accounts
Segment and tag contacts by buyer organization type, role, seniority, region, and campaign eligibility.
Map account buying groups to support multi-threaded outreach:
Identify and document all the individuals involved in the purchasing decision at a target company. These could include decision-makers, influencers, end-users, budget holders, and gatekeepers across departments like marketing, IT, procurement, or clinical leadership.
Engage several stakeholders from different roles simultaneously to diversify WebMD Ignite influence within the account and reduce risk if one contact goes dark or loses influence.
Enrich account profiles with firmographic (revenue, employee count, care delivery model) and technographic (EHR, CRM, CMS) data.
Maintain vertical segmentation and strategic tagging (e.g., IDN, ACO, Medicaid MCO, payer-provider).
Identify high-fit accounts by aligning business signals (via ABM 6Sense) with sales priorities.
Support field and digital marketing teams by maintaining clean, segmented lists for activation (Salesforce and Pardot)
Ensure UTMs, campaign IDs, and lead source attribution are properly maintained.
Collaborate with SDRs to ensure timely lead routing, account-level follow-up, and pipeline contribution tracking.
Create account research briefs, email templates, and call prep assets for prioritized campaigns.
Build and maintain templates and playbooks for campaign execution and outreach orchestration.
Assist in sequencing and outbound campaign management via Salesforce.
Monitor MQL quality, account engagement, and lead conversion metrics.
Help refine scoring models and data governance workflows.
Support weekly performance recaps, ABM dashboards, and campaign ROI insights.
5-8 years of experience in B2B marketing operations, demand gen, or presales marketing support
Familiarity with CRM and MAP tools (Salesforce, Pardot/Marketo, HubSpot)
Hands-on experience with 6sense, Demandbase, ZoomInfo, LinkedIn Sales Navigator, and enrichment tools (Clearbit, Apollo, etc.)
Understanding of ABM, ICP segmentation, persona mapping, and campaign lifecycle
Strong attention to detail and ability to manage multiple lists, segments, and deadlines
Excellent communicator who collaborates well with sales and marketing stakeholders
Salary range: $90,000-$107,500
Bonus Eligible:
This position is also eligible for a discretionary company bonus, based upon business results.
Benefits:
Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:
Health Insurance (medical, dental, and vision coverage)
Paid Time Off (including vacation, sick leave, and flexible holiday days)
401(k) Retirement Plan with employer matching
Life and Disability Insurance
Employee Assistance Program (EAP)
Commuter and/or Transit Benefits (if applicable)
Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.
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