Job Description

MARKETING COORDINATOR SENIOR

WHAT IS THE OPPORTUNITY?

This position is responsible for creating, developing, and producing marketing collaterals and research material to support the marketing strategies and sales promotion objectives of City National Rochdale. Partners with Rochdale management, sales, and research teams, and collaborates with marketing team in preparing and producing informational materials (e.g., webinars, presentations, social media content, brochures, newsletters, statement inserts, etc.), and presentations incorporating brand concepts and program designs in the execution of all marketing collaterals.

WHAT WILL YOU DO?

• Prepare the content and/or edits contributor content for firm publications.
• Edit and write investment insights.
• Update and edit proposals and presentations using marketing resource materials.
• Work cross-functionally to create customized presentations for specific meetings and events within CNR and CNB.
• Lead promotion and support of new and existing products, change to offerings.
• Develop targeted marketing campaigns for acquisition and engagement.
• Analyze marketing data (campaign results, conversion rates, etc.) to help shape future marketing strategies
• Interface with sales professionals, marketing assistants, and other departments regarding campaign development and marketing communication requirements.
• Create, develop, and produce new marketing materials for new products/strategies, including slides, FAQs, strategy-sheets, terms sheets, etc. to support the marketing and sales objectives across divisions (communicate with colleagues across departments on presentations, marketing content, and events)
• Monitor website, social media, and corporate mailbox inquiries and coordinate responses.
• Translate performance and other technical data into reader-friendly graphs and/or charts.
• Lead the planning and execution of events, including conferences, seminars, and sessions.
• Design and create a wide variety of customized, professional-quality, digital and print marketing materials.
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, video, email marketing, advertising, etc.)
• Conduct market research and to identify new opportunities and trends
• Conduct analysis on competitor offerings and service models.
• Work with compliance team (and legal, when required) to finalize and ensure marketing materials, proposals, and communications meet all regulatory requirements.
• Complete all special projects as requested.

WHAT DO YOU NEED TO SUCCEED?
Required Qualifications*

• H.S. Diploma
• 5 years marketing in investment management or similar financial services experience
• 5 years Microsoft Office experience, proficiency in building PowerPoint presentations and formatting Excel charts required

Additional Qualifications

• Bachelor’s Degree preferred
• Thorough understanding of economics, financial, or investment concepts and terms, and can apply them thoughtfully to marketing work
• In depth knowledge of Investment products, services, marketing strategies, standards and practices.
• Strong interpersonal skills, can network and build key relationships
• Strong communications skills
• Ability to multi-task time-sensitive projects
• Knowledge of Microsoft Office programs required (Word, PowerPoint, and Excel). Knowledge of Photoshop, Illustrator, InDesign, a plus but not required
• Able to work independently with little supervision, juggle multiple time-sensitive projects, and execute cross-functional projects end-to-end
• Strong writing and excellent communication skills including a strong command of grammar and proofreading
• Ability to conduct financial analysis and/or demonstrate sophisticated financial concepts visually
• Knowledge of Adobe Experience Manager, Pardot (or other email deployment system), a strong plus.
• Experience producing webinars for prospects and clients and familiarity with On24 (or similar platform) for hosting a strong plus.
• Campaign/program performance analysis experience a strong plus.

WHAT'S IN IT FOR YOU?
Compensation
Starting base salary: $71,869 - $114,797 per year. Exact compensation may vary based on skills, experience, and location. This job is eligible for bonus and/or commissions.

Benefits and Perks

At City National, we strive to be the best at whatever we do, including the benefits and perks we offer our colleagues including:

• Comprehensive healthcare coverage, including Medical, Dental and Vision plans, available the first of the month following start date
• Generous 401(k) company matching contribution
• Career Development through Tuition Reimbursement and other internal upskilling and training resources
• Valued Time Away benefits including vacation, sick and volunteer time
• Specialized health and family planning benefits including fertility benefits, and cancer, diabetes and musculoskeletal support programs
• Career Mobility support from a dedicated recruitment team
• Colleague Resource Groups to support networking and community engagement

Get a more detailed look at our Benefits and Perks .

ABOUT US

Since day one we've always gone further than the competition to help our clients, colleagues and communities flourish. City National Bank was founded in 1954 by entrepreneurs for entrepreneurs and that legacy of integrity, community and unparalleled client relationships continues today. City National is a subsidiary of Royal Bank of Canada, one of North America’s leading diversified financial services companies. To learn more about City National and our dynamic company culture, visit us at About Us .

INCLUSION AND EQUAL OPPORTUNITY EMPLOYMENT

City National Bank fosters an inclusive environment where all forms of diversity are valued and leveraged to make us a better company and employer. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability, veteran status or other basis protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
*Represents basic qualifications for the position. To be considered for this position, you must at least meet the required qualifications. careers.cnb.com accepts applications on an ongoing basis, until filled.

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