Job Description

Social Media Manager

Job Description:

TopView creates one-of-a-kind experiences by land and sea. Our offerings include Tea Around Town (teaaroundtown.com), North Pole Express (northpoleexpress.com), hop-on hop-off bus tours (topviewtix.com), event and sightseeing cruises, and bike rentals. 

Tea Around Town - an elegant afternoon tea experience aboard our signature pink buses - launched in New York and has rapidly expanded to major U.S. markets including Philadelphia, Washington DC, Atlanta, Houston, Dallas, Austin, and Chicago. The brand has achieved remarkable success on social media, garnering millions of views across platforms, and has been featured by major media outlets such as The New York Times, Time Out, NBC, and Fox. 

Over the past decade, our company has experienced rapid growth, and we plan to continue to expand to other markets in the following years, including Boston, Miami, Los Angeles, Las Vegas, and more. We’re looking for an experienced Social Media Manager to help drive the next stage of our journey. This role’s primary focus will be Tea Around Town, while also managing the social performance of our other brands. The ideal candidate lives and breathes social media, understands influencer culture, stays ahead of trends, and thrives in a fast-paced, solution-oriented environment.

Note: This is a full-time, on-site position at our office in Downtown Dallas.

Key Responsibilities:

• Analytics & Reporting: Monitor, analyze, and report on social media performance, providing actionable insights. Present weekly/monthly performance reports, demonstrating the impact of social media on Ecommerce revenue.
• Community & Brand Reputation Management: Maintain a strong, engaging brand presence on social media, amplifying personalities that resonate with your target audience. Foster and grow a vibrant online community by monitoring and analyzing conversations, addressing concerns promptly, and creating meaningful interactions that protect and enhance the brand’s reputation while strengthening audience trust and loyalty.
• Team Leadership & Collaboration: Manage 2-3 social media specialists, ensuring strategic alignment and high performance. Collaborate with cross functional teams on paid advertising, product launches, seasonal campaigns, and more.
• Strategy Development & Execution: Create and implement comprehensive social media strategies for Tea Around Town and other company brands that align with business objectives. Conduct in-depth audience research and competitive analysis to identify growth opportunities. 
• Influencer Marketing: Manage a large scale influencer program, be responsible for campaign ideation, recruiting, content briefing and approvals, performance measurement and optimization. Continuously improve the performance of the influencer program.
• Content & Campaign Management: Create high quality, engaging content and plan content calendars, ensuring a consistent and strategic cadence of posts across all brands. Lead the execution of integrated social media campaigns.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 6-8 years in social media management in a professional setting, preferably in Ecommerce, lifestyle, or experiential industries, with at least 3 years leading social media teams of 2 or more full time employees.
• Track record of managing successful social media campaigns and influencer programs at scale.
• Skilled in managing multiple campaigns and products in fast-paced environments with strong problem-solving abilities.
• Deep understanding of organic and paid strategies, digital trends, audience behavior, and emerging platforms.
• Must monitor (and act accordingly) social media outside traditional work hours, including evenings, weekends, and holidays.
• This position requires 45+ hours a week and occasional travel.

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