This role may be based anywhere in the U.S.
The Category Manager directly supports the Director Category Development to create strategies and solutions that focus on both consumers and customers. This role involves analyzing data, combining insights from different sources, and providing clear, actionable recommendations. Strong communication and influencing skills are key to driving results with small-format customers nationwide. The ideal candidate should have good business judgment, excellent communication skills, and experience in areas like assortment planning, negotiation, pricing strategies, online product presentation, sales, and building strong relationships.
RESPONSIBILITIESAll the responsibilities we'll trust you with:
Build strong relationships with retailers to position Red Bull as a trusted category partner.
Stay informed on product trends, competitive landscape, and category performance (online and offline).
Develop and execute plans for assortment, merchandising, new product launches, and promotions.
Use data to identify risks, opportunities, and gaps, turning insights into sales strategies.
Collaborate with internal teams (Sales, Marketing, eCommerce, etc.) to drive category performance and streamline reporting.
Lead retailer discussions to identify category growth opportunities and present Red Bull’s category leadership.
Develop deep expertise in the energy drink category and broader beverage market.
Deliver category reviews and strategic plans using syndicated and retailer-specific data (e.g., Nielsen, POS, loyalty data).
Provide insights on sales, pricing, and opportunity gaps to drive incremental growth.
Create planograms and optimize in-store execution.
Analyze new product launches, merchandising effectiveness, and promotional performance.
Maintain scorecards, trackers, and provide ad-hoc reports for internal and retailer needs.
Stay updated on best practices and tools in category management to continuously improve performance.
EXPERIENCE
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